Steve Rosenthal

Managing Director, American Flock Association

Steven Rosenthal, born 1941, in New York City, studied electrical engineering at Tufts University where he received a BSEE in 1963. After serving as an officer in the US Navy he joined American Finish and Chemical Company (AFCO) in 1965. There he held various management positions focusing the company towards the development of their flock adhesive business. In 1997 he became president of AFCO. Since the acquisition of AFCO by Noveon, Inc in 2002 he has held the position of Global Product Development Manager - Flocking. Mr. Rosenthal has recently spent extensive time in China studying the development of the Asian flock market.

When the American Flock Association was founded in 1985, Mr. Rosenthal was a charter member of the Board of Directors. He still holds a position on the Board as well as being Chairman of the Promotions and Technology committees. He edited the AFA "Design With Flock in Mind" booklet. Since its inception in 1994 Mr. Rosenthal has been a regular instructor at the AFA Flock School, where he has taught the adhesives segment as well as classes in adhesive application techniques and physical testing of finished flocked goods. During his career he has presented to the American, European, and Chinese flock associations.

In July 2007 Mr. Rosenthal completed his 42 year career with Lubrizol/Noveon/AFCO and is now available for limited special assignments on a consulting basis.